DUO Lipánek MAXI has become the Best Product News of the Year 2007 in its category. This award was awarded to it on April 26th, 2007 during the 7th year of the Consumers Choice 2007 – the Best Product News marketing programme. This is the only award on the domestic market granted based on the survey among the consumers – among yourselves. The voting took place in 2000 Czech and Moravian households and enabled thus to choose the best product news on the Czech market.

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The products were judged by the panel consisted of the representatives of significant associations, unions and professional associations. This year´s members of the panel were:

• Gilles Bérouard (Euro RSCG Prague) - Foreman
• Janka Konečná (Superbrands)
• Jan Levora (Czech Association for Branded Products)
• Jana Lysáková (Goods&Sale)
• Hana Machková (University of Economics)
• Jindřich Možný (Czech Ministry of Industry and Trade)
• Štefan Weber (Strategy)
• Stanislav Zahradníček (SIMAR)
• Petra Zachari (Czech Consumers Defence Association)

We thank you, the Consumers, for this award!